Nothing makes sense, but at least there's glitter
A founder's note about why this brand exists and who it's for. Spoiler: it's a coping mechanism.
I started Glittery BS the way most things get started — at 11pm, in pajamas, mad at no one in particular and everyone in general.
The thought went something like this: nothing makes sense. The inbox is full. The world is on fire. The bar is on the floor. It’s also somehow Tuesday again. None of that is going to be different tomorrow. So what do we do with that?
Most of the answers are bad. Productivity hacks. Hustle harder. Wake up at 5am. Drink celery juice. Manifest. Set a boundary that doesn’t actually solve the problem. Buy the planner.
I don’t have a better answer than any of those, exactly. But I do have one I can live with: name the feeling, sparkle a little, move on.
That’s the whole brand.
Who this is for
This isn’t for the always-okay people. It’s not for the optimization girlies or the rise-and-grinders or the manifest-it-into-existence types. Bless them. They have a lot of other websites.
This is for the quietly competent and the loudly tired. The people who can absolutely do that and will not be doing that. The ones who hold “this is fine” and “absolutely not” in the same sentence without flinching.
If you’ve ever sent the polite email and screamed into a pillow at the same time — you’re home.
What you’ll find here
Memes. Mottos. The kind of one-liners that should be in your group chat but aren’t yet. Stickers and totes and tees that say what your out-of-office reply wishes it could say. A newsletter that doesn’t ask how you are because it already knows.
Eventually, a back room with the unedited cut, for the people who want their feelings unfiltered.
That’s it. That’s the brand.
A small promise
We will never tell you to just be positive. We will never explain why your burnout is a mindset problem. We will never sell you a 12-step plan to your best self.
We will name the feeling. We will sparkle a little. We will move on. And we will do it consistently enough that, on the days when nothing makes sense, you’ll know exactly where to come.
That’s it. Welcome.
nothing makes sense. but at least there’s glitter.